2024 Communications Survey: What We Heard & What We’re Doing
Thank you to everyone who took the time to complete our 2025 Communications Survey. We heard from 148 members, and the feedback—both quantitative and written—was honest, insightful, and incredibly valuable. Here’s a transparent look at what you shared, what we’ve already addressed, and how your input is shaping communications at SGC.
What We Heard: Key Highlights
What’s Working
- 84% said overall communication was clear or very clear.
- 76% felt updates were timely.
- Email remains the preferred and most effective channel (138 mentions).
- Instagram was valued by some for real-time updates.
- Event promotions were viewed as effective by over 74% of respondents.
- Many members acknowledged recent improvements, especially early in 2025.
Where We Can Improve
- Website & Calendar: Described as out of date, confusing, or hard to navigate.
- Event Communication: Some events were shared too late or lacked details like pricing, eligibility, or registration steps.
- Course Status: Members want quicker alerts for weather delays and closures.
- Feedback Loop: Several members weren’t sure if their feedback ever led to changes.
- Tone & Inclusivity: Some felt language or assumptions in emails didn’t reflect newer golfers.
What’s Already in Motion
We’re not waiting to make changes. In fact, several of your suggestions have already been addressed:
- The Short Game – Our new weekly Sunday email digest launched in March 2025 to give you timely, easy-to-read updates. It’s direct, relevant, and designed to cut through the clutter.
- Website Event Calendar – The events calendar is now fully updated, easy to navigate, and includes direct Golf Genius links when registration info is available.
- Food & Beverage Communications – Following a recent meeting with our F&B partners, we’ve added dining updates to the website and will soon absorb the F&B Instagram to centralize updates.
- Member Feedback Form – A new feedback form is live in the Member Portal. We’re also exploring a basic internal tracking system to organize feedback themes and ensure issues are acknowledged and followed up on.
Coming Soon
We’re working on more ways to:
- Improve real-time communications using email and social stories.
- Standardize event promotion so you always know how to register and what to expect.
Thank You
Your feedback helps shape the member experience at SGC. We’ll continue to share what we’re hearing and what we’re doing about it as the season continues. If you haven’t already, check out the new event calendar, watch for The Short Game, and let us know what you think through the Member Portal.
